Brand Story:
Wei Ta Mi - Crazy About It
Wei Ta Mi: A Leading Brand in Toy Innovation
Wei Ta Mi, meaning "Crazy About It" in Mandarin, is Weijun Toys’ flagship brand, born out of 20 years of expertise in toy development. Launched in 2017, Wei Ta Mi quickly became a sensation in China’s toy market, captivating children with its creative 3D figurines, including Happy Llamas, Rainbow Butterfly Ponies, and Chubby Pandas. These toys spark imagination, foster creativity, and improve children's cognitive and spatial skills.
Inspiration from the Past
The vision behind Wei Ta Mi was shaped by the teachings of Friedrich Fröbel, the founder of modern preschool education, whose belief in "learning through play" deeply influenced Mr. Deng, Weijun Toys’ founder. Inspired by Fröbel’s legacy, Mr. Deng dreamed of creating a brand that not only brings joy but also encourages children to share and learn through play.
Dream Realized
In 2017, Wei Ta Mi was born, and its success was immediate. The brand quickly captured the hearts of millions of children across China, with over 35 million sets of 3D figurines delivered to 21 million kids. Wei Ta Mi lives up to Mr. Deng's promise - a perfect blend of passion and action.
Looking Ahead
Wei Ta Mi is driven by the brand philosophy of Create Happiness, Share Happiness. With a wide range of products and continued innovation, we invite partners to join us in spreading this simple joy across the globe.
Plush Toys
Weijun Toys is proud to be part of China's renowned toy manufacturing industry. With a cutting-edge plush production line, we craft each toy with precision and care. From selecting premium materials to perfecting designs, our attention to detail ensures the highest quality. Whether it's adorable animals, heroic superheroes, or beloved movie characters, Weijun Toys brings your imagination to life with every plush creation.
Expanding Our World
Beyond figurines, Weijun Toys offers a range of derivative products - plush toys, stationery, apparel, and more - bringing beloved characters to life in everyday items. Whether it’s a toy, a mug, or a T-shirt, Weijun Toys is committed to turning imagination into reality.
