Industry News
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New code of ethics on nonist toy advertising
The deontological code on non-sexist toy advertising signed in April 2022 by the Ministry of Consumer Affairs, the Spanish Association of Toy Manufacturers (AEFJ) and Autocontrol comes into force this Thursday, December 1, 2022, for new production advertisements. The new...Read more -
Mini Figures Are the Keys for the Foreseeable Future
Recently, MGA Entertainment CEO Isaac Larian was interviewed by Steve Doocy on 'Fox & Friends', talking about their launch of over 200 small toys under $10 this holiday season to help families get through inflation. As one of the bellwethers of the toy industry, MGA ...Read more -
KFC launches new “Bounce Chicken” Meal Toy for Kids!
On November 14, KFC and ZEZE Pets jointly produced the electric pet toy "Bounce Chicken", which was officially launched, and consumers have the opportunity to purchase the designated package. "Three points of wisdom, five points of laziness and seven points of ridicule",...Read more -
Hong Kong Toys & Games Fair – The first professional toy fair in 2023
After two years of suspension, Hong Kong Toys & Games Fair will restart at the Hong Kong Convention and Exhibition Center on January 9-12, 2023 Changes in Epidemic Prevention Policies (Covid - 19) Hong Kong has officially implemented the new Epidemic Prevention poli...Read more -
The Most Popular Toys at China Toy Expo Chengdu 2022
China Toy Expo, the most iconic toy trade show of popular toys in China, was concluded on 03 November 2022 in Chengdu, the capital city of China’s Sichuan province. While the impact of Covid-19 still hovered above, local government and toy companies endeavoured to put on...Read more -
What Are Movie & Anime Peripherals?
What Are Movie & Anime Peripherals? Peripheral products refer to goods made with characters or animal shapes from animation, comics, games and other works under license. It is customary in China to use peripheral products to define movie and anime related products. In foreign countries, such ...Read more -
China Toys and Baby Products Association in 2022
From November 1st to 3rd, 2022, CTE China Toys Exhibition, CLE China Licensing Exhibition, CKE China Baby Products Exhibition, CPE China Preschool Education Exhibition (referred to as China The four exhibitions hosted by the Play Association) were held in the West China International Expo City, C...Read more -
Will La’eeb be the Next Phenomenal IP?
The 2022 Qatar World Cup will be held in Qatar from 20 November to 18 December, the first time the World Cup has come to the Middle East and the first time in history that the World Cup has been held in winter. As the 2022 Hangzhou Asian Games has been postponed to 2023,...Read more -
The World Cup is coming! The officially licensed toys list to you
The World Cup is coming! The quadrennial World Cup will be held in Qatar from Nov 20 to Dec 19, 2022. It is the second World Cup to be held in Asia since the 2002 World Cup in Korea and Japan. It will be the first major sporting event to be unrestricted since the COVID-1...Read more -
The latest toy safety regulations for 2022
In recent years, the requirements for the quality of toys in various countries have gradually increased, and in 2022, many countries will issue new regulations on toys. 1. UK Toys (Safety) Regulation Update On September 2, 2022, the UK Department of Business, Energy and ...Read more -
New Business Opportunities for The Toy Market
In the past year, about a quarter of toy sales came from 19 to 29 year olds and half of the Lego blocks sold were purchased by adults, according to Toy World magazine. Toys have been a high-demand category, with global sales reaching nearly US$104 billion in 2021, up 8.5...Read more -
CTE China Toy Fair, So excited!
CTE China Toy Fair, CLE China Authorized Exhibition, CKE China Baby and Child Products Exhibition, CPE China Early Childhood Education Exhibition (four exhibitions sponsored by China Play Association) hosted by China Toys and Baby Products Association (China Play Associa...Read more
