From November 1st to 3rd, CTE China Toys Exhibition, CLE China Authorization Exhibition, CKE China Baby Products Exhibition, CPE China Early Childhood Education Exhibition (hereinafter referred to as “China Toys Association”) hosted by China Toys and Baby Products Association (hereinafter referred to as “China Toy Association”). Four exhibitions hosted by China Game Association) were held in Xibo City. As the largest toy exhibition in Asia, it has attracted 2,000+ exhibitors at home and abroad with 2,000+ IP, 5,000+ brands, and 500,000+ products, providing enterprises with unlimited business opportunities.
As a core city in the southwest region, Chengdu has strong regional radiation and consumption power, and the consumer market is active. In January this year, the original trend IP “Guoxi Fufu” launched by the fashion play brand ToyCity Toy City was first exhibited in Chengdu. Chunxi Road opened. The first DreamWorks store in the southwest of TOP TOY and the first store in the southwest of X11, two trendy collection stores opened one after another. According to Zhang Ying, Vice President of China Toys and Baby Products Association, “Whether from the market side or the entrepreneurial side, Chengdu has a good industrial foundation and market foundation, and the market potential, commercial carrier and consumption capacity have all obtained IP Brand recognition, the industry layout is also accelerating.”
Chengdu’s consumer market was a successful matchmaking event that day, attracting well-known IPs and brands such as Pokémon, Minions, Peppa Pig, Doraemon, Hello Kitty, World of Warcraft, and Aliyu. Taking this opportunity, the Rongbei Hub Business District, the Three Kingdoms Creative Design Industry Functional Zone, and the Eastern Suburb Memory Art Zone also carried out publicity and promotion in terms of business environment, location advantages, investment promotion policies, and high-quality commercial projects, with a view to industrial supply and demand. Matching and precise docking have also attracted the attention of enterprises.
“Product consumption is not only a means to meet consumers’ survival needs, but also a way to improve the quality of life.” In this context, the traditional consumer goods industry has ushered in new opportunities. The endless emergence of fresh categories and the rapid iteration of online celebrity stores are the reflection of merchants’ insights into the consumption psychology of the new generation of consumers. “The relevant person in charge of the Chengdu Municipal Bureau of Commerce said that many well-known brands will use the four exhibitions hosted by the China Game Association as the first show platform for new year and Spring Festival new products and next year’s trending products to fully display the latest trends in the entire industry chain. Chengdu can take advantage of this situation. IP authorization empowers the modern commerce and trade industry and becomes a stepping stone to stimulate consumption and open up incremental markets.
Post time: Nov-14-2022
