Top three toy IP theme lands in the world

IP can be realized through the park, and it will also feed the original toy and animation industry, increasing the influence of IP. In recent years, more and more animation and toy-related IP began to involve the theme park industry,and the connotation and extension of toys and animation related theme parks are also constantly enriched

Disneyland

IP is the soul of Disney. For decades, Disney has successfully created/acquired many cartoon images, and now Disney owns a series of well-known IP such as Mickey Mouse, Star Wars, Frozen, Avengers, Spider-Man, and X-Men. The park is also relying on IP, which is one of the important links of Disney's industrial chain.

Disney's creative team creates and develops stories to build Disney's various IP content, and makes animated movies, live-action movies, and TV programs based on IP. Theme parks and resorts connect screen and reality to promote offline consumption. After the IP was influential enough, Disney licensed its IP to other companies to manufacture and sell various IP-related merchandise through licensing partnerships, bringing in additional revenue.

Disney Park seems to have little to do with the toy industry, but in fact, it is not only a part of the IP realization in the industrial chain, but also increases the influence of various IP, forming a stronger sales endorsement, which helps the sales of authorized products.

Universal Studios theme Park

Unlike Disney's parks, which are designed and built, Universal Studios was born by accident. At the beginning of the 20th century, the suburbs of Los Angeles began to gather a large number of film practitioners, after decades of development, Los Angeles has become a huge film city, to the 1960s, Universal Studios began to open part of the studio, Universal Studios was born.

After years of accumulation, Universal Studios has continuously updated and improved the amusement projects, continuously integrated into the hot movie ip, made the immersion of movie amusement stronger, and gradually became a world-famous amusement park, and Universal Studios moved this model overseas, and there are now five Universal Studios.

At present, according to the major super IP is divided into: Harry Potter's wizarding world, Transformers base, Kung Fu Panda World, Hollywood, future water World, Minions paradise and Jurassic World Nubra Island and other seven scenic spots

Legoland

From the perspective of the style of the park, the buildings, characters, animals and plants in Legoland Park are thick building blocks, and visitors feel as if they have walked into the world of Lego bricks. Legoland fully inherits the characteristics of LEGO bricks, adding educational and creative elements to the play, such as the upcoming Legoland Shenzhen will provide creative robot workshop, driving school, rescue academy and other educational and entertainment interactive play experience.

And in the design of the venue, Legoland park will also incorporate local elements, the Japanese Legoland park fully shows the Japanese style, the building blocks of the Japanese city buildings and tall, while the Danish Legoland park is a strong Danish style.

Unlike Disney and Universal Studios to film and television IP as a point of view, the LEGO building world itself is a big IP, from the audience point of view, Legoland park is mainly for toy fans, Lego lovers and parent-child market. Its theme park is mainly Lego bricks creative theme, buildings and attractions are designed and manufactured in Lego style, visitors can carry out many assembly and creation activities. Legoland Park not only increased the income of the cultural travel part, but also increased the barriers of the LEGO brand, which has a direct driving effect on the sales of LEGO bricks