MGA, a well-known toy company in the United States, recently made frequent efforts in food themed toys. First, its new brand Mini verse launched a food series, which is said to build the company’s next billion dollar brand; Then MGA’s main brand L.O.L. Surprise! Launched the largest cross-border cooperation in history, aiming at the theme of food and candy. Similarly, Weijun Toys recently launched a toy with Chinese and foreign food themes. As The Toy insider, a well-known toy consumer magazine in the United States, describes, a “FOOD FRENZY” is spreading in the toy industry.
Mini shape, surprise gameplay.
Since ZURU launched Mini Brands series as the first shot of mini capsule toys, successively making miniatures of various foods and condiments, and releasing them in limited quantities in blind boxes containing 5 surprise elements, the huge potential of this market has attracted many brands to join. Among them, the blockbuster MGA is a master of Surprise unboxing, whether it’s its new brand Mini verse or L.O.L. Surprise! The candy series, are full of surprise.
█ ZURU: 5X surprise gourmet mini mysterious capsule
The new 5x Surprise Mini brand product series launched by ZURU is a perfect replica of the representative products of famous fast food brands. Food from Subway and other fast food brands are made into mini models, with more than 60 food styles including hamburgers, hot dogs and potato chips for players to choose from.
█ MGA Mini verse:Make It Mini Food Series
Mini verse is a Mini collectible brand launched by MGA earlier this year, and this month the brand is releasing two new collections: Make It Mini Food Diner Edition and Make It Mini Food Cafe Edition.
Make It Mini Food combines the DIY and Mini Food craze to provide consumers with more detailed, realistic mini food and drinks, containing over 100 unique Make It Mini Food ingredients and kitchen accessories for players to collect and create.
Make It Mini Food is unique in that each blind ball comes with individually packaged, lifelike mini food ingredients, recipes and kitchen accessories that players can combine to create delicious creations such as mint chocolate chip milkshakes, strawberry waffles with whipped cream or lemon tarts.
According to MGA, Mini verse Make It Mini Food was launched in the U.S. in December and will be available worldwide from early January 2023.
█ MGA L.O.L. Surprise! New Candy Range
MGA’s L.O.L. Surprise! Not wanting to miss out on the “food frenzy”, the brand has recently released Loves Mini Sweets collection in collaboration with internationally renowned confectionery partners. The new Series Candy characters dress in a style that continues L.O.L. Surprise! Stylish look, inspired by candy and sweet treats, combined with L.O.L. Surprise! The original product style brings sweet memories to the players.
█ Weijun Toys: Bento Fairy Series
The Bento Fairy collection is the latest design from Weijun Toys, which launched this month. The collection consists of 12 different food items, including traditional Chinese delicacies such as dumplings, steamed stuffed bun and traditional Chinese rice-pudding, as well as famous delicacies such as doughnuts and hot dogs. Taking Chinese and foreign food culture as design inspiration, some fashionable cartoon elements are added to make this series of dolls look lovely and attractive. Although only the poster has been revealed so far, we believe that the real product will be very popular. Let’s look forward to it!
Conclusion:
International brands and toy makers are rushing to release new food-themed products, signaling significant growth in the sector. These new products are more innovative and exciting, covering scenes and more interactive, attracting the attention of a wider range of consumers, including adults. We are looking forward to the new market space opened by this “food craze”.
Post time: Jan-02-2023
