The Use of Graphic Elements
The graphic elements are mainly taken into account the child’s ability to recognize the toy packaging. Because graphics have intuitiveness, effectiveness, vividness and rich expression in visual communication, they can convey the content and information of goods to consumers.
The graphic design of modern toy packaging mostly uses cartoon graphic design. It makes the graphics of the main surface of the toy simple and bright, and has the characteristics of free design. The cartoon form makes people easier to understand, more vivid, interesting, and brings happiness to people, so it is widely used in the packaging design of toys, and is the creative source of best-selling toy packaging.
The Use of Color Elements
The concept of toy packaging design color should mainly be based on the particularity of toy product color and the principle of color composition, and at the same time, it is necessary to grasp the psychological activity intention of consumers.Therefore, when carrying out toy packaging color processing, the following basic requirements should be considered:
(1) To be commercial, attractive to customers, can attract attention, to achieve the purpose of highlighting their own products in similar products
(2) Make customers leave a deep color impression, can make people taste endless, play a repeated sales role
(3) To have symbolic, so that customers can be associated with good things and happy to accept, and produce a strong desire to pursue.
The color of children’s toy packaging also has its rules to follow, the main color contrast should be strong, mostly primary color contrast, and try to avoid using low brightness and low purity color. In particular, high brightness warm colors are more suitable for expressing children’s enthusiasm for bright colors. The high purity color is relatively warm and the visual experience is more vivid, which naturally makes the picture cheerful and active, with strong impact and great appeal
The Use of Personalized Elements
Toys are mainly for children to play, so in the toy design and toy packaging screen design, we must consider the unique psychological and physiological characteristics of children, highlight the personality of different categories of toy packaging, and take into account the scientific packaging design, sense of The Times, national, innovative, safety, in order to make toys more attractive and competitive.
To sum up, the packaging of toys is an important means to protect and promote toys. In the design of a successful toy packaging, it is necessary to carry out design innovation from the packaging graphics, packaging color and packaging personality of the toy, so that the toy attracts consumer attention.
Post time: Oct-17-2023
