China Toy Expo, the most iconic toy trade show of popular toys in China, was concluded on 03 November 2022 in Chengdu, the capital city of China’s Sichuan province. While the impact of Covid-19 still hovered above, local government and toy companies endeavoured to put on a show to allow the public and buyers a live update about the latest trends and market opportunities. After a comprehensive review, the 2023 trendy popular toys released at the China Toy Expo 2022 showed the following characteristics:
Ⅰ. INTERACTIVE TOYS EMPHASIZE ON CREATIVITY
Interactive toys are one of the major trends at the China Toy Expo 2022. Both entertaining and enlightening, interactive toys guide children to practice their imagination, creativity, and hands-on ability, and acquire knowledge in the process of playing. Chinese parents are willing to pay good money for interactive toys.
Ⅱ. DIVERSIFICATION OF TREND IN COLLECTIBLE TOYS
Various collectible toys such as plastic figures, models and statues have emerged at the China Toy Expo 2022. Their outlook, precision, and mechanical sense have been significantly improved to meet the demands of the hypercritical collectors.
Ⅲ. FILM & TELEVISION & AIRCRAFT IPs ARE POPULAR
Transformers, Jurassic World, and other film and television IPs have become popular partners of well-known brands at the China Toy Expo 2022, covering plastic figures, building blocks, puzzles, etc. Aircraft & spaceship toys are enthusiastically sought after by science fans.
Ⅳ. APPEARANCE IS POWER
Toy brands at the China Toy Expo 2022 stress on the cuteness of their popular toys. Popular IPs bring distinctive features to popular toys, and co-branding with artists is popular. Appearance is power - It applies to the toy industry too. The earliest aesthetic lessons our children get from.
Post time: Nov-23-2022
