Compared with previous years, overseas consumers this year started Halloween spending plans in advance , shopping enthusiasm is high, so, 2023 overseas consumers to celebrate Halloween toys and gifts need to change?
Shopping tendency: Continue the classic + creative new
Death, vampires, ghosts, witches and other classic toys are never out of date, “Barbie doll”, “Spider-Man”, “Mermaid” and other blockbusters are hot, but also make its film dolls, gifts, accessories become popular
Halloween themes: No longer limited to dark colors and orange
The popularity of movies such as Barbie and Mermaid this year has also had an impact on the taste of overseas consumers. Different from the dark system in the past, this year’s Halloween overseas users have increased the search for colorful color items such as pink and blue, so the color matching of this year’s best-selling overseas cosplay Halloween toys is also different from previous years.
In addition to the classic Halloween elements such as pumpkins, witches, bats, vampires, skeletons, black spiders, claws, etc., this year also added shells, coral, flowers, Barbie dolls, Mickey Mouse and other cute elements.
DIY tendency is obvious
With the diversified needs of consumers’ aesthetics, this Halloween has netizens searching for “DIY Halloween gifts”, “Halloween toys” and other words in advance, looking forward to having a unique and special Halloween. In recent years, overseas consumers’ interest in “DIY” and “customization” has increased, and the purchase demand for DIY products on Father’s Day, Mother’s Day, Children’s Day and other festivals has increased, and the DIY trend for Halloween has become increasingly obvious.
Post time: Oct-24-2023
