Small Blind Box Toy, Big Business

What’s the Blind Box

Blind box is a form of sales with random selection as the main feature, and consumers cannot know the specific product style in advance. This gambling-like gameplay can bring great excitement and addiction to consumers. If you can draw popular and limited IP styles, it will not only bring great satisfaction, but due to the rare attributes, the premium can even reach dozens or hundreds of times.

In addition to the gameplay, another important reason why the blind box can attract young consumers is that it can bring some kind of emotional comfort to young people. For example, when we are physically and mentally exhausted, the cute IP image of the blind box will make us unconsciously bring our own emotions into it. It is our confidant and resonates with our heart to achieve the effect of curing negative emotions. For example, when you have a birthday or go shopping, buying a blind box can also add some unknown little fun to the ordinary life. Therefore, it can be said that the blind box business is essentially an "emotional business".

With the expansion of the blind box market, the purchase channels and ways of playing blind boxes are also diverse. Offline box extraction can experience the gameplay of shaking the box by hand, and some blind box experts can judge which one is inside just by shaking the box. Taking Blind Box Planet as an example online, users can experience the fun of box drawing anytime, anywhere. Blind Box Planet focuses on cheap box drawing, interesting gameplay, and complete IP. Blind Box Planet will send coupons and prop cards every day, such as see-through cards, which can help users see which one is inside the selected blind box. This affordable and interesting gameplay has also attracted a lot of players. In addition, Blind Box Planet also has a crowdfunding event for trendy games. Excellent works of designers or brands can be released for crowdfunding. When the crowdfunding goal is reached, they can be put into production. Play designers also played an active role.