Six toy trends for 2023

Specifically, it includes the following six aspects: BACK TO BASICS, TWEEN TAKEOVER, BE AUTHENTIC, MACRO TO MICRO, POP CULTURE LIFESTYLE, and 2023 ENTERTAINMENT UPDATE

BACK TO BASICS

Everyone takes care of themselves in differentaying with toys can promote a range of healthy habits, such as cultivating mindfulness and good sleep habits, raising social emotional awareness through nurturing games, and helping families find happiness through classic games.

TWEEN TAKEOVER

Adults are also using toys to inject fun into their lives to relieve stress during the coronavirus pandemic. Through social media, this segment of the population sees the joy of collecting, customizing and sharing toys. The toy industry will respond to this demand with more toys catering to teenagers and adults, including relief toys, collectibles, crafts and technology toys.

BE AUTHENTIC

For increasingly savvy consumers, practicality is more important than ever. In the toy space, shoppers will be looking for toys with deep play value while supporting brands that are making a positive difference in the world.

The year 2023 is expected to see toys that integrate multiple play styles, including toys for all ages, including older adults, toys that enhance play and learning through the application of new technologies, and toys that are socially responsible, diverse and sustainable.

MACRO TO MICRO

From novelty oversized plushies and classic games to miniature handicrafts, collectibles and toy sets, fuelled by social media, will continue to boost consumer demand through viral transmission. These toys will also be sought after for their unique game elements — including collectibility, new game mechanics, and highly stylized details.

POP CULTURE LIFESTYLE

Paying for hobbies has evolved into the way many shoppers spend, both nostalgic adults and kids who interact with favorite characters and shows through online and physical products. In 2023, expect more toymakers to dig deeper into a broader fan base and push brands into verticals. From game and anime characters to social media buzzwords to 90s and pre-millennium nostalgia, for brands, focusing on different fan bases will open up new opportunities to expand revenue streams.

2023 ENTERTAINMENT UPDATE

This year, big screen titles will include Barbie, Teenage Mutant Ninja Turtles, Super Mario Bros. and fans are looking forward to new installments from Indiana Jones, Guardians of the Galaxy and Spider-Man. This will be shown in a range of new toys in 2023, which will kick off a new trend.