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Shenzhen Toy Fair Will Open on April. 7-9

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The 35th Shenzhen Toy Fair

The 35th International Toys and Educational Products (Shenzhen) Exhibition, the 14th International Buggies and Maternal and Child Products (Shenzhen) Exhibition and 2023 International Licensing and Derivatives (Shenzhen) Exhibition (hereinafter collectively referred to as “Shenzhen Toy Fair”) will be held in Shenzhen International Convention and Exhibition Center on April 7-9, 2023.

Shenzhen Toy Fair has been held for more than 30 years, which has accumulated rich resources and influence for the fair. It is known as the “wind vane of China toy market” in the industry. However, the preparatory period of this year’s fair has experienced a process from pessimism to joy.

Last year, we were shrouded in the haze of the epidemic, and very few enterprises registered in the early stage, but since the adjustment of the prevention and control policy, especially after everyone “Yang Kang”, enterprises saw the dawn, so after January this year, the registration and payment are very active, as of February 10, the total number of confirmed booths exceeded 4000! It was almost full. It was unexpected. It proves that Shenzhen Toy Fair is rooted in the industry, close to the market, reputation and effectiveness are trusted and recognized by the industry.

At the beginning of this year, the Hong Kong Toy Fair resumed after a two-year hiatus. Nuremberg Toy Fair in Germany has also seen more Chinese exhibitors seeking business opportunities overseas. And this year’s Shenzhen Toy Fair will usher in the peak of toy trade after the release of trade.

In response to the call of high quality development in Guangdong, in view of the current situation of relatively solidified and weakened traditional toy channels, the organizers continue to explore other cross-border and new areas of buyers and overseas buyers to visit and purchase, further stimulate the toy industry and market recovery, inject fresh vitality into the industry.

At present, the major channel providers and crossover buyers who have signed up to visit and purchase are: Jingdong, Hema China, Vipshop, Pinduoduo, Wal-Mart, Rainbow Group, Minho, Sanfu Department store, Mango TV, Dadi Cinema, Tencent Games, Children’s King, Good Future Group, Xinhua Bookstore, Huali Technology, Chenguang Lifestyle Museum, etc.

In particular, it is worth noting that the offline market has changed dramatically in the three years of the epidemic. Now, the ubiquitous chain stores and chain snack stores have become hot areas of offline consumption. Emerging channel buyers represented by Haohao stores and snack Youming will come to purchase goods.

In the good season of spring, set sail for a new journey. The organizer and exhibitors of the Shenzhen Toy Fair are now devoting themselves to the preparation work of the exhibition. From the information revealed by the organizer, there will be many new products on display this year, such as the Pokemon series products of Shifeng Culture, the E series of the Three Countries of the Game (the classic Ten years of the National War), the retro coffee machine building blocks series of Diku, and the 1:8 Audi R8 building blocks car of Starlight Interactive Entertainment. It is worth the vast number of buyers to come to the exhibition in person Learn more live.

 

In order to enrich the content of the exhibition, the exhibition will also be held during the exhibition to discuss live delivery of goods, early childhood education, IP authorization and other themes, as well as Chinese and foreign toy awards and exhibition activities, striving to make the exhibition the first professional toy exhibition in full recovery after the epidemic period.

Toy & Licensing Fair


Post time: Mar-15-2023