“Big Show” exhibitors explosive products are ready to explode
Looking back over the past three years, due to the interference of the epidemic, the product research and development of toy baby carriage, maternal and child manufacturers slowed down, and the once hot new product announcements were rarely released. Taking the category of building blocks as an example, the fixed monthly forecast content of domestic building blocks on Baidu Tieba has dropped dramatically since June 2022, and there is little information on new products for most of the next six months. However, according to the organizer of the Shenzhen Toy Fair(此处超链接: https://www.weijuntoy.com/weitami/),, major manufacturers(此处超链接: https://www.weijuntoy.com/weitami/) quickly resumed production after the Spring Festival holiday to speed up the development of new products. More than 1,400 exhibitors will bring their own products, ready to show their muscles at the exhibition, explosive products are ready to explode. For example, Jason Animation cooperated with the global popular animation “Ghost Kill Blade” authorized collection card, Double Eagle Toys authorized Volvo remote control alloy excavator, You card culture’s Kill of The Three Kingdoms E series – 10 years of classic, Shifeng Culture’s intelligent toy “Flying Rabbit” and Starlight Interactive Entertainment Audi R8 building blocks car and so on. With the gradual recovery of business activities at home and abroad and the frequent turnover of people, the exhibitors of this exhibition come from all over the world, which greatly enriched the brand, variety and number of exhibitors. Including wooden board, plush, plastic, electronic electric, smart digital, educational products, buggies, baby products, licensing and derivative products, and more.
“Drainage Sharps” toys permeate the new retail scene
In the past, toy sales were concentrated in the wholesale market, department stores, traditional e-commerce and other traditional channels, but with the development of the domestic market, new retail channels spring up like bamboo shoots. Toys that can stimulate consumers’ interest and increase the price of a store have become a “drainage tool” for a variety of new retail scenes. Toys can be found in everything from stationery stores and bookstores to boutiques, convenience stores, branded restaurants and today’s hottest snack food chains. In view of this, the organizer of the Shenzhen Toy Fair also continues to explore other cross-border and new areas of buyers to visit and purchase, to further enrich the toy sales scene, inject new impetus for the development of the industry. Major channel providers and crossover buyers who have signed up to visit and purchase include: Tmall, Jingdong, Hema China, Vipshop, Pinduoduo, Walmart, Rainbow Group, Minho, Sanfu Department store, Mango TV, Dadi Cinema, Tencent Games, King of Children, Good Future Group, Xinhua Bookstore, Huali Technology, ChenguangLifestyle Museum, etc. Nowadays, the ubiquitous chain stores and chain snack stores have become the new hot areas of offline consumption, so the emerging channel buyers represented by Haohao store and snack Youming are also invited to purchase. During the exhibition, related activities such as “Play Co-branding, customization, authorization, flash mob — 2023 Chain Brand New Retail Seminar” will be held to further promote business exchanges.
Post time: Mar-28-2023
