The QTX Toy Expo 2022 will be held on November 26-28, 2022 in Shenzhen, Guangdong Province. Relying on the perfect manufacturing industry chain and the developed ACG (animation, comics, games) culture, Guangdong, located in the Greater Bay Area, has always performed well in art toys. Data show that China currently has more than 2,000 art toy-related enterprises, and Guangdong ranks first with more than 500 enterprises, indicating that Guangdong has not only strong productivity but also strong purchasing power. An e-commerce platform data show that from January to August 2021, art toy category turnover increased by nearly 60% year-on-year, of which the number of Guangdong art toy buyers ranked first in the country. What cast Guangdong this art toy of hot land?
Toy Manufacturing Base Plus Original IP, Giving Rise to a New Industry of Art Toy
Art toy also known as designer toys, is originated in the 1990s in Hong Kong, China, and is a kind of toy that integrates art, design, trend, painting, sculpture, animation and other multi-element concepts. It is different from traditional toys, mainly because of its focus on IP content and collection properties, the audience is mainly for adults. At present, the art toy types can be divided into designer toy, blind box, hobby collectible, BJD toys (Ball-jointed Doll).
Linking the Whole Industry Chain in The Greater Bay Area to Build an Art Toy Industry Cluster
The complete industry chain of the art toy industry includes not only the upstream IP design and operation, but also the midstream product manufacturing and the downstream retail system construction. It is understood that more than 60% of the mainstream IP products in China’s art toy market are produced in Dongguan. The basic advantages of Dongguan’s toy manufacturing industry provide a unique soil for the art toy industry development, thus making Dongguan Weijun Toys have a complete industrial chain and production capacity.
Guangdong’s strong manufacturing capacity is the advantage of the long-term art toy industry development in the Greater Bay Area. More importantly, the local original design capacity of the Greater Bay Area is also noteworthy. The innovative enterprises and design talent resources in Shenzhen and Hong Kong provide strong content production and operation capabilities for the art toy industry development.
Post time: Nov-23-2022
