News
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The Toy Industry Is Gradually Recovering
Recently, PT Mattel Indonesia (PTMI), a subsidiary of Mattel in Indonesia, celebrated its 30th anniversary of operation and at the same time launched the expansion of its Indonesian factory, which also includes a new die-casting center. The expansion will increase production capacity of Mattel...Read more -
Two Classic Toys Inducted into the “Hall of Fame
The “Toy Hall of Fame” of The Strong Toy Museum in New York, USA selects classic toys with the imprint of the times every year. This year is no exception. After fierce voting and competition, 3 toys stood out from 12 candidate toys. 1. Masters of the Universe (Mattel) Reason for sel...Read more -
The business of licensing
What’s the Licensing To license: To give permission to a third party to use a legally protected intellectual property in conjunction with a product, service or promotion. Intellectual property (IP): Commonly known as the ‘property’ or IP and typically, for licensing purposes, a television...Read more -
The 30 Hottest children’s toys for Christmas 2022
Data shows that in 2022, Barbie dolls will top the list of the most popular children’s toys at Christmas, and related toys account for 5 of the top 30 most popular toys. In the last month alone, Barbie Dreamhouse has been searched more than 90,000 times. In addition, Lego is once again one...Read more -
Black Friday Toys Sales Up Instead of Down?
The annual Black Friday shopping festival in the US kicked off last week, officially kicking off the Christmas and New Year shopping season in the West. While the highest inflation rate in 40 years has put pressure on the retail market, Black Friday as a whole has set a new record. Among them, to...Read more -
Disney’s 100th Anniversary – Uninterrupted Wonders, Unbroken Miracles
The word Disney is believed to be familiar to everyone, but how much do you really know about Disney? If you want to make Disney IP products, you must first obtain the authorization, otherwise, after the channels are opened up and the sales increase, the loss and compensation due to piracy will n...Read more -
Animation is a great way to build children’s IP
IP is the abbreviation of “intellectual property”, its original meaning is “knowledge (property) ownership” or “intellectual (property) ownership, is an intangible property right, in many cases, almost can not find a very clear scope, it is a kind of image, emotion, ...Read more -
New code of ethics on nonist toy advertising
The deontological code on non-sexist toy advertising signed in April 2022 by the Ministry of Consumer Affairs, the Spanish Association of Toy Manufacturers (AEFJ) and Autocontrol comes into force this Thursday, December 1, 2022, for new production advertisements. The new...Read more -
Mini Figures Are the Keys for the Foreseeable Future
Recently, MGA Entertainment CEO Isaac Larian was interviewed by Steve Doocy on 'Fox & Friends', talking about their launch of over 200 small toys under $10 this holiday season to help families get through inflation. As one of the bellwethers of the toy industry, MGA ...Read more -
KFC launches new “Bounce Chicken” Meal Toy for Kids!
On November 14, KFC and ZEZE Pets jointly produced the electric pet toy "Bounce Chicken", which was officially launched, and consumers have the opportunity to purchase the designated package. "Three points of wisdom, five points of laziness and seven points of ridicule",...Read more -
Weijun Toys, the Master of Flocked Tiny Toys
In Dongguan, the busy thriving toy manufacturing hub of China, there are over 4,000 toy manufacturers. Among the bosses of these toy manufacturers, there is a common understanding. If a potential client casually mentions flocked tiny toys, these toy factory bosses will i...Read more -
QTX Toy Expo 2022 to Help Build a Art Toy Industry Cluster in The Greater Bay Area
The QTX Toy Expo 2022 will be held on November 26-28, 2022 in Shenzhen, Guangdong Province. Relying on the perfect manufacturing industry chain and the developed ACG (animation, comics, games) culture, Guangdong, located in the Greater Bay Area, has always performed well in art toys. Data show th...Read more
