News
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Black Friday Toys Sales Up Instead of Down?
The annual Black Friday shopping festival in the US kicked off last week, officially kicking off the Christmas and New Year shopping season in the West. While the highest inflation rate in 40 years has put pressure on the retail market, Black Friday as a whole has set a new record. Among them, to...Read more -
Disney’s 100th Anniversary – Uninterrupted Wonders, Unbroken Miracles
The word Disney is believed to be familiar to everyone, but how much do you really know about Disney? If you want to make Disney IP products, you must first obtain the authorization, otherwise, after the channels are opened up and the sales increase, the loss and compensation due to piracy will n...Read more -
Animation is a great way to build children’s IP
IP is the abbreviation of “intellectual property”, its original meaning is “knowledge (property) ownership” or “intellectual (property) ownership, is an intangible property right, in many cases, almost can not find a very clear scope, it is a kind of image, emotion, ...Read more -
New code of ethics on nonist toy advertising
The deontological code on non-sexist toy advertising signed in April 2022 by the Ministry of Consumer Affairs, the Spanish Association of Toy Manufacturers (AEFJ) and Autocontrol comes into force this Thursday, December 1, 2022, for new production advertisements. The new...Read more -
Mini Figures Are the Keys for the Foreseeable Future
Recently, MGA Entertainment CEO Isaac Larian was interviewed by Steve Doocy on 'Fox & Friends', talking about their launch of over 200 small toys under $10 this holiday season to help families get through inflation. As one of the bellwethers of the toy industry, MGA ...Read more -
KFC launches new “Bounce Chicken” Meal Toy for Kids!
On November 14, KFC and ZEZE Pets jointly produced the electric pet toy "Bounce Chicken", which was officially launched, and consumers have the opportunity to purchase the designated package. "Three points of wisdom, five points of laziness and seven points of ridicule",...Read more -
Weijun Toys, the Master of Flocked Tiny Toys
In Dongguan, the busy thriving toy manufacturing hub of China, there are over 4,000 toy manufacturers. Among the bosses of these toy manufacturers, there is a common understanding. If a potential client casually mentions flocked tiny toys, these toy factory bosses will i...Read more -
QTX Toy Expo 2022 to Help Build a Art Toy Industry Cluster in The Greater Bay Area
The QTX Toy Expo 2022 will be held on November 26-28, 2022 in Shenzhen, Guangdong Province. Relying on the perfect manufacturing industry chain and the developed ACG (animation, comics, games) culture, Guangdong, located in the Greater Bay Area, has always performed well in art toys. Data show th...Read more -
Are you ready for the IP cooperation plan for the Year of the Rabbit?
More than half of 2022 has passed, but the Spring Festival surrounded by elements of the Year of the Tiger is still fresh in my memory. So which rabbit can break through the encirclement in the Year of the Rabbit? Today, we have sorted out some Rabbit IPs for you to help you plan early for next y...Read more -
How can trendy toys without stories appeal to young people?
In recent years, with the "everything can be blind box" craze, fashion toys gradually come into the public eye. Fashion toys, also known as art toys or designer toys, integrate the concept of art, design, trend, painting, sculpture and other elements, and are mainly for ...Read more -
Hong Kong Toys & Games Fair – The first professional toy fair in 2023
After two years of suspension, Hong Kong Toys & Games Fair will restart at the Hong Kong Convention and Exhibition Center on January 9-12, 2023 Changes in Epidemic Prevention Policies (Covid - 19) Hong Kong has officially implemented the new Epidemic Prevention poli...Read more -
The Most Popular Toys at China Toy Expo Chengdu 2022
China Toy Expo, the most iconic toy trade show of popular toys in China, was concluded on 03 November 2022 in Chengdu, the capital city of China’s Sichuan province. While the impact of Covid-19 still hovered above, local government and toy companies endeavoured to put on...Read more
