China is the world’s largest producer and exporter of toys. More than 70% of toys on the global market are produced in China. It can be said that the toy industry is an evergreen tree of China’s foreign trade.
Weijun Toy is specialized in manufacturing plastic toys(flocked)&gifts with competitive price and high quality. We have a large design team and release new designs every month. There are more than 100 designs with different topics like Dino/Llama/Sloth/Rabbit/Puppy/Mermaid… with ready mold. ODM&OEM are warmly welcomed. There are 2 owned factories located in Dongguan & Sichuan, the products have been sold to more than 150 countries and regions around the world, which bring the kids more happy and joy.
Development of Trend of Toy Industry
1. Industry concentration is gradually increasing
According to the development law of foreign toy industry, the more mature the toy industry is, the higher the industry concentration, the easier it is to breed famous brands. At present, the concentration of toy industry is not high. There are a large number of enterprises but the scale is small, and the market share of a single enterprise is low. With the continuous development and expansion of brand toy enterprises, China’s toy industry will embark on the road of conformal growth.
2.The domestic market is the focus of toy enterprises
Our national economy has maintained a high development speed in recent years, although the economic growth has slowed down, but still maintained a rapid growth. On the other hand, the per capita disposable income of urban residents is on the rise. In recent years, enterprises continue to strengthen the domestic market development efforts, the domestic market has gradually become the future focus of enterprise development.
3.Domestic enterprises attach importance to building independent brands
Toy enterprises with their own brands have higher pricing power and higher added value brought by the brand. As domestic toy enterprises pay more and more attention to R&D innovation, independent brand construction, sales channel construction and other aspects, a few domestic brand enterprises with independent innovation ability can keep up with market changes to develop and design various innovative products, improve product pricing ability, and maintain good customer relations and diversity of sales channels, increasingly prominent advantages in the competition.
4.The trend of intelligent toys is deepening
As scientific and technological innovation continues to break the boundaries of toys, especially with the arrival of the intelligent era, the rise of electronic games has brought an impact on the traditional toy industry, intelligent toys emerge at the historic moment and become the research and development direction of new products. In recent years, the proportion of electronic toys has been rising, and the growth rate of retail sales of electronic toys has been higher than that of non-electronic toys.
5.IP cultivation and derivative development of domestic toy enterprises
From the development experience of mature toy industry abroad, the combination of toys and animation is an innovative profit model after the toy industry has developed to a certain stage. Through the combination of IP toys （+内链 https://www.weijuntoy.com/license-company/)and animation, this model improves the added value of products with the content and image of animation stories, and greatly drives the sales of toys through the dissemination of animation images. Animation derivative toys have become one of the most important value manifestations in the IP value chain. In recent years, with the development of the domestic toy industry, the combination of toys and animation has gradually become the development trend of the industry.
Post time: Feb-18-2023
