Kids Snack Surprise Figure in KFC & McDonald’s , Promotional Gift Become Leading Role

by Nancy Xia, Export Sales ▏[email protected] ▏12 Aug 2022

KFC VS McDonald Snack Toys

KFC's June 1 Children's Day toy package co-branded with Pokemon includes Pikachu kettle/music box and Koda Duck music box. Who can say no to a Coda duck with a silly hand gesture, and some adults are willing to eat children's meals to get this fantastic Coda duck doll.

Snack with toys, promotional toy and other giveaways is a common way of promotion, but in the competition between fast food, snack toys are more and more exquisite, more and more cooperation IP, so that many consumers specifically rush into the fast food restaurant with customized toys figures.

This year, KFC combined with Koda Duck, Pop-Mart DIMOO and Bing Dwen Dwen to launch three popular models, they have caused panic buying. Recently, KFC has also launched Japanese cartoon series of Little Strange cat toys, Lehua virtual idol girl group A-Soual, animation "Time Agent".

On the other side of McDonald's also frequently cross the boundary, at the beginning of this year, the first to launch pet supplies cat nest, become a boom.  Recently, it has also cooperated with Minions, Disney's "Light Year Story" and Nanci trend to play, and launched a series of delicate peripheral toys. It also cooperated with China's lunar exploration to launch Children's Day limited helmet, and KFC front PK.

Both sides of this series of fun toys, peripheral, can be said to understand properly the taste of young consumers.  In particular, IP and brand jointly customized limited peripheral, every time can become a hot object. To keep fast food alive in competition with similar brands, as well as with other restaurant brands. The above demonstrates the snack toy play leading role in the market and positive from the market feedback.