Gen Z and Alpha (today’s teenagers and children) are today’s toy lovers and future investors in the toy industry’s quest for sustainability. With the improvement of people’s income and quality of life, consumers’ demand for toys has begun to shift from traditional, middle and low grade assembling and decorative toys to new high-quality toys with learning function, which can combine education with entertainment.
In response to this trend, we know that toy manufacturers should design in the following aspects:
1. The personalized
Personalization is refers to the so-called toys toy enterprise brand and brand industry form the difference, it can be from two aspects of material and non-material to build, such as toys and personalized through “technology, quality, packaging, function” and other material factors to reflect, can also be by “service, reputation, brand, the character” non-material factors. Under the condition of product homogenization, immaterial factors are more effective in shaping product image.
2. Be multi-functional
Under the background that people pay attention to children’s education, the requirement of the educational function of toys has been raised to an unprecedented height, so how to reflect the educational function in the localization design is the primary consideration. Children’s growth is not only a process of growing body but also a process of growing knowledge. We should let children in the process of growing up constantly get opportunities to learn easily, and have a naive and lively, fun childhood. Wei Jinsheng, an American preschool education scholar, said, “Learning without games is just like learning with robots, without thoughts and without life.” It can be seen that the design of toys with educational functions for children is a knowledge with great potential and charm, which needs our continuous exploration and research.
3. Intelligent
Play, teaching integration of potential development toys stand out, favored by many parents and children. From the height of science as far as possible to find children in language, digital logic, music, space, movement, self-recognition, interpersonal relationship, natural observation and other eight intelligence of the length and personality differences, and positioning different children in various intelligence of different characteristics, so as to design a better toy for children.
Post time: Jul-20-2022
