The solid industrial strength of Dongguan's art toyindustry. is the most important reason. Dongguan art toy industry strength? What are the features? Five industrial development characteristics: complete industrial manufacturing supporting, rapid growth of industrial scale, obvious industrial cluster effect, IP incubation operation competitiveness, product sales structure diversity.
Industrial manufacturing facilities have been improved
In Dongguan, toy manufacturing including Chaoplay has a strong upstream and downstream industrial chain supporting and supply chain network, involving modeling design, raw material supply, mold processing, parts manufacturing, assembly molding, packaging and decoration toy design R & D production and manufacturing of the whole industrial chain.
The scale of the industry is growing rapidly
Dongguan Toys rely on the strong industrial foundation, complete industrial chain supporting, perfect technology, excellent product quality, high-end precision manufacturing level and other obvious advantages, with the rise of the tide play industry globalization boom, rapidly expand the scale of the industry, and constantly move towards independent innovation, brand operation, channel development, and strive to further extend the industrial chain at the same time, Help to polish the "tide Dongguan" city cultural name
The effect of industrial cluster is obvious
The city's main urban blocks, Shipai tide play enterprise headquarters base and other areas, through the layout of tide play large-scale art installations, tide change tide play enterprise headquarters, the release of tide play public video clips and other ways, are forming a group of urban trend cultural brands, symbols, characteristics of urban public space and cultural consumption blocks
IP incubation operation competitiveness improved
At present, Dongguan Chaoplay enterprises are mainly classified according to original IP, authorized IP production design and processing. In terms of original IP, Micro Stone Culture created a metal DIY brand "fighting cool", "Ten Li red makeup" won the Central Propaganda Department excellent local cultural publicity products, annual sales of more than 100 million yuan, ranking first in the same industry.
The structure of domestic and foreign sales of products is diverse
The domestic sales of Dongguan trendy games products are mainly divided into online and offline two-way channels, mainly self-operated Tmall flagship store and Dewu platform brand store, and covering Taobao, Jingdong and Douyin platforms; Offline includes life department store chain, tide play chain, gift shop, bookstore and other types, mainly covering TOPTOY, sundry club, Sisypho and other domestic head channel brands. Foreign sales are mainly for Europe, the United States, Japan and South Korea and other high-end markets, online mostly Amazon, Aliexpress, Ali International station and other platforms, offline to enter Walmart or all kinds of supermarket, auxiliary street vending machines, fashion collection stores at the same time. Dongguan's own IP products have been translated into 7 languages and sold in more than 100 countries, and the products have passed various qualification inspections in accordance with the strict standards of overseas brands such as Bandai and Disney.
Post time: Apr-26-2024
