The annual report includes data from 82 intellectual property owners in entertainment, toys, fashion, food and beverage and other sectors, with retail sales of licensed products totaling $273.4 billion, up nearly $15 billion from 2021 .
NEW YORK, NY / ACCESSWIRE / July 27, 2023 / License Global, a leader in licensing, today announced its highly anticipated annual study of the World’s Best Licensees. This year’s report shows retail sales of licensed consumer products will be $273.4 billion in 2022, with overall growth exceeding $26 billion for the more than 40 brands mentioned in the report.
The annual Global Top Licensers report compiles information on global retail sales and experiences of licensed consumer products from the world’s largest brands across a variety of categories, including entertainment, sports, games, toys, corporate brands, fashion and apparel.
The entertainment industry continues to generate the highest licensing revenue, with the world’s top five licensors alone generating $111.1 billion in revenue. The Walt Disney Company posted the largest growth in 2022, with retail sales of licensed consumer products increasing by a total of $5.5 billion.
“While global economic challenges have impacted consumer confidence and disrupted every industry vertical, modern brand licensing models have evolved, innovated and thrived,” said Ben Roberts, EMEA content director at License Global. “The results show that the market will grow. We will see tremendous growth in 2022 as companies look to meet fans and consumers in new and exciting ways.”
Mattel reported the most significant growth over time, with sales of licensed consumer products rising from $2 billion in 2019 to $8 billion in 2022. Case studies such as Mattel’s brand extension to support the blockbuster Barbie show how successful intellectual property extensions can lead to retail growth.
New companies included in the 2023 Top Global Licensees report include Jazwares, Zag, Scholl’s Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny and Duke Kahanamoku, among others.
In addition to revealing company financial information, License Global forecasts the future of the industry in its Brandscape report, which uses survey data to forecast trends through 2024 and beyond. 60% of respondents named fashion as the most important area to increase engagement, impact and awareness through cross-brand collaborations. 62% of respondents also said fashion will be the top category to consider when working with licensees in 2024.
“The world’s top 10 licensors alone delivered an average of 19% year-over-year growth, demonstrating the expanding capabilities and continued trajectory of the licensed consumer products market, as well as consumer interest in expanding retail brands,” said Amanda Cioletti, vice president. content and strategy for the Informa Markets Global Licensing Group, which includes media brands License Global, Licensing Expo, Brand Licensing Europe and the Brand and Licensing Innovation Summit. “The industry is booming, and the data presented in the report confirms the excellence and power that a licensed business strategy offers brand owners, product manufacturers and retailers. Regardless of the economic climate, people will gravitate toward brands and brands they trust. Franchising. Love. Licensing provides a proven path to consumer sales.”
License Global, part of the Global Licensing Group, is the leading publication in the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports on the global consumer products and retail markets. Through its magazine, website, daily email newsletters, webinars, videos and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine is also the official publication of industry events including the Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo and the Brand and Licensing Innovation Summit.
Informa Markets’ Global Licensing Group, a subsidiary of Informa plc (LON:INF), is a leading exhibition organizer and media partner to the licensing industry. Its mission is to bring brands and products together to provide licensing opportunities worldwide. Informa Markets’ Global Licensing Group produces the following events and information products for the licensing industry: Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Licensing Innovation Summit and Global Licensing. Global Licensing Group events are sponsored by the International Licensing Corporation.
View source version on accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Post time: Sep-11-2023
