As the IP consumer merchandising is growing more and more popular, the IP toy is most significant product line. So more IP issue will be arose about the trademark. Weijun Toy always keeps high spirit to focus on the product development and have already owned more than 100 kinds IP registration certificates. Also we have own brand trademark Weitami.
For IP number is known as the “copyright slasher” because of the Disney toy story 3 (2010) of the popular image of Strawberry Bear (Lots – O ‘- Huggin Bear, also known as Lotso) in the case. However, the Disney the party became the defendant infringement.Recently, the US Supreme Court overturned the strawberry bear 2022 trademark lawsuit was scheduled for Disney won the verdict, what this means is that Disney will face the defendant infringement lawsuit.
Very similar names, very different images
As early as in 2012, the United States, a small toy company Diece Lisa Industries sued Disney on strawberry Bear issues, said strawberry Bear (Lots of toy story 3 – O ‘- Huggin Bear, Lotso) violated his own wearable plush “Lots of Hugs “teddy bear’s trademark. After all, Disney’s strawberry Bear full name English name Lots – O ‘- Huggin Bear and the plaintiff’s trade name Lots of Hugs really too like, even the image is the Bear (though the image difference).
Plaintiff’s trademark logo
For strawberry bear, believe that readers are familiar: appearance powder pink is tender, at the same time with strawberry scent, seems a very harmless hanhou bear kind, but he in toy story 3, is the cowboy woody, buzz lightyear, and other toy mate’s Nemesis. He was after his little master abandoned appeared serious mental problems, tolerates kindergarten toys new partners, implements like a prison of terror “general rule”, it is the biggest villain.
Freedom of speech? A trademark dispute?
See here, the reader may be wondering, this and our common IP infringement case, name, although similar, but the image difference is too big. The problem, also just just out on the brand name.Given in recent years, Disney has been active in marketing and sales of strawberry bear, which in this case the plaintiff Diece Lisa Industries “Lots of Hugs” trademark licensing business caused great influence.”Lots of Hugs” trademark, it is actually Diece Lisa Industries in 1994, according to the invention of a special kind of plush toys and application of the trademark, meaning “many Hugs”, because of the limbs with special device, can hug feeling real simulation. Since 1995, Diece Lisa Industries began to give Lots of Hugs authorized to many related dolls, included a 2008 Beijing Olympic Games mascot panda doll.
Diece Lisa Industries, said the “toy story 3″ was a huge success, His company lost much of its opportunities, because partners are all afraid of their own products by consumers mistaken for strawberry bear, even by Disney trouble, therefore, Diece Lisa Industries are forced to bear them renamed “Hugalots” (namely, Hug a lots, still not out of the original brand name “many hugs” core “) in order to avoid confused and strawberry bear.Diece Lisa Industries also points out that, Disney is knowing “Lots of Hugs” trademarks belong to their circumstances, deliberately violated their trademark, belong to knowingly. Because Diece Lisa Industries had cooperation with Disney, gave Disney authorized trademarks owned by a company, Produced by Jim Hansen (Jim Henson) and in the Disney channel to broadcast during the period of 1997 to 2006, the great blue bell home “(Bear in the Big BlueHouse) is used, so there’s reason why Disney already know” when named strawberry Bear Lots of Hugs “trademark owned by Diece Lisa Industries, but Disney or without Diece Lisa Industries under license to use the company logo and slogan.
Weijun Toys is specialized in manufacturing plastic toys figures(flocked)&gifts with competitive price and high quality. We have a large design team and release new designs every month. ODM&OEM are warmly welcomed. We established long-term business relationship with some famous company for different IP figure s such as Disney,Peppa Pig,,Harry Potter, Pusheen …The toy figure from Weijun Toys bring kids in the worldwide more fun and happiness in the world.
Post time: Jul-06-2023
