Toy giant seems to is becoming a trend of cooperation, following the previous lego & hasbro historic linkage, Japan two big toy giant also for jointly: in the Tokyo toy show in a few days ago, ten thousand generation and tome at a joint conference, announced the news of the cooperative research and development new products, and uncover the veil of the two new product, is scheduled for 2023.
The news of the partnership came as quite a surprise. The two companies are longtime rivals in the Japanese market. At the exhibition site, the booths of the two companies are located in the largest and most conspicuous positions at both ends of the exhibition hall, which means that “the king does not see the king”. But this year, for the first time, the project was called “Dream Together.” There are two new products developed in this cooperation project, one led by the two companies respectively. Today, let’s introduce in detail the key points of the two companies’ cooperation in r&d and product design:
Bandai Spirits: Super alloy × Zoids
This product is a fusion of Bandai’s super alloy series and Dumex’s Sosi Machine beast series. In introducing the design concept, the designer uses the unique metal life concept of the Super alloy series to represent the agility and flexibility of soth machine beast. Instead of thinking about how to pack power when Dume designed its Sose series, Bandai’s designers focused on flexible, natural gestures that could capture the impressive scenes of the eponymous show.
The designer said that since primary school, he likes SoSS machine animal series very much, in this project, poured into this childhood emotion, and strive to create the best dream, the best products!
TOMY: Domica × Gouda
Designers have different feelings towards Gundam and are both surprised and happy to be able to commercialize gundam through Domica.
While developing this product, the designers kept the details of the product as far as possible without changing the animation Settings, and integrated the unique deformation of duka series. The point is to create a product popular with fans by incorporating gundam elements while maintaining the mini size and safety of Domica.
The two products will be displayed to the public at The Tamai Minzu store in Tokyo and Fujia Store in Tokyo from late July, ahead of their official launch in 2023.
Post time: Jul-20-2022
