New quality productivity
Although the toy industry in Southeast Asia, Mexico and other places continues to develop, more than 80% of the products sold in the high-end toy market.
in Europe and the United States are still made in China. The new quality productivity is becoming the fundamental guarantee for China's toy industry to enhance its competitiveness in the international market.
Scientific and technological innovation is the core factor of developing new quality productivity. China's toy industry has emerged a number of high-tech enterprises with independent intellectual property rights, specialized new enterprises, they attach importance to scientific and technological innovation and actively promote the transformation of scientific and technological achievements. Such as exhibitors of Shenzhen toy Fair, Guangzhou Chaosheng Animation and other companies have been identified as specialized special new small and medium-sized enterprises; Shifeng Culture is at the forefront of smart toy research and development, creating ChatGPT smart toys; Starlight Entertainment has mastered VR remote control, voice remote control and other technologies, and increased the control methods of dynamic toy series.
Expand toy boundaries
New consumption, new economy, new models, and new formats innovate consumption supply and broaden consumption scenarios in multiple dimensions, which are embodied in the toy industry, which means that the boundaries of toy consumption are constantly expanding, and the audience is not limited to children, and the tide play consumption led by young people has also been formed. The theme of Hall 16 of the 2024 Shenzhen Toy Fair is set as "IP licensing and derivatives, trendy play and collection toys", highlighting more of the various authorized products and trendy play products sought after by the market at present, and better creating the market consumption atmosphere and scene of trendy play and authorized derivatives to meet the toy consumption needs of different people.
Shenzhen Toy Fair is also actively looking for more channels to provide new opportunities for the majority of exhibitors, for more exhibits into various channels. The current popular Sam's Club, market and other large supermarkets, a variety of new media platforms on toys, maternal and child V masters and heads, cross-border e-commerce, foreign trade enterprises and overseas buyers have made reservations to register for the exhibition. Among them, there are many well-known enterprises in various new channels: Such as parent-child island maternal and child chain, Chongqing Happy Valley, Jidibao Education Group, China Resources Vanguard, Happy Blue Ocean International Cinema, Famous excellence, Love Hui excellence, iQiyi, Bilibili, Yili Group, Heart Miles Education Group, Ape tutoring, Perfect World, Maple Leaf Education Group, Tea Save the planet, Tea Xiaokai, eBay, Shopee, Amazon, Yuelili, 7-11, World Yu Technology, etc., can see the diversity of toy consumption scenes
It is worth noting that this year's Shenzhen Toy Fair has also received enthusiastic responses from many overseas buyers, and more than 20 countries and regions have signed up to visit. Overseas buyers from South Korea, Indonesia, Malaysia, Vietnam, Myanmar and other countries and continue to increase, in addition from the Middle East, Russia and Central Asia, Japan, Europe, the United Kingdom and the United States distributors, department stores, supermarket chains and other major sales channels buyers have signed up to participate in the buyer business matching activities, will be present to connect with exhibitors for procurement. The attendance is expected to increase by 30% over the previous session.
Post time: Mar-25-2024
