Blind boxes are a thrilling way for collectors and toy enthusiasts to build their collections in an exciting and unpredictable manner. Each box is sealed, hiding a unique figure or collectible, and the fun lies in the surprise of not knowing which one you’ll get. As we move into 2025, blind boxes are more popular than ever, and the market is full of incredible options for all types of collectors. In this article, we'll explore some of the best blind boxes of 2025, including top brands, unique themes, and must-have designs.
1. Funko Pop! Blind Boxes
Funko Pop! has long been a leader in the collectible toy industry, and its blind boxes continue to captivate fans worldwide. In 2025, Funko's line includes exclusive blind boxes featuring iconic pop culture characters from movies, TV shows, and video games. Whether you're into superheroes, anime, or classic movie icons, Funko Pop! blind boxes are a must-have for anyone looking to expand their collection.
Why They're Great: High-quality vinyl figures, a wide range of characters, and exclusive variants that make them especially desirable.
Best For: Pop culture collectors, Funko fans, and anyone looking for limited-edition figures.
2. Youtooz Blind Boxes
Youtooz is renowned for its unique and highly detailed figures that cater to both collectors and fans of niche internet culture. In 2025, Youtooz's blind box collections have expanded, featuring characters from YouTube, anime, video games, and even viral internet memes. Their designs are often quirky, with bold colors and creative interpretations of popular characters.
Why They're Great: Limited-edition runs, fresh and playful designs, and collaboration with internet influencers.
Best For: Fans of internet culture, gamers, and anime enthusiasts.
3. Kidrobot Blind Boxes
Kidrobot is a well-known name in the designer toy world, and their blind box offerings are some of the most artistic and collectible in the industry. In 2025, Kidrobot has introduced a series of blind boxes that feature vibrant, stylized characters, ranging from pop art-inspired designs to collaboration pieces with renowned artists.
Why They're Great: High-art collectible designs, often collaborating with famous artists, and exclusive figures.
Best For: Art lovers, designer toy collectors, and those seeking unique, limited-edition pieces.
4. Tokidoki Blind Boxes
Tokidoki's whimsical and colorful blind boxes are beloved by collectors of all ages. Known for their playful and cute designs, Tokidoki blind boxes feature characters like unicorns, pandas, and other adorable animals. In 2025, Tokidoki continues to deliver new and exciting blind box series that appeal to fans of Kawaii culture and whimsical art.
Why They're Great: Super cute designs, great for kids and adults, and diverse character themes.
Best For: Kawaii fans, collectors who love cute designs, and people looking for family-friendly collectibles.
5. The Loyal Subjects Blind Boxes
The Loyal Subjects has gained a strong following for their action-figure-style blind boxes that feature detailed characters from comics, video games, and movies. In 2025, The Loyal Subjects continues to release exciting new blind box series, including characters from both nostalgic franchises and contemporary pop culture hits.
Why They're Great: Detailed action figures, great articulation, and a broad selection of well-known licenses.
Best For: Action figure collectors, fans of franchises like Transformers, TMNT, and Star Wars.
6. Bearbricks Blind Boxes (Medicom Toy)
Bearbricks from Medicom Toy are some of the most stylish and collectible figures in the world. These blind boxes feature collectible bear-shaped figures with various artistic designs and collaborations with top artists, brands, and pop culture icons. In 2025, Bearbricks continue to be a top pick for serious collectors, offering everything from simple patterns to high-end collaborations with streetwear brands and artists.
Why They're Great: Artistic collaborations, iconic designs, and highly collectible.
Best For: Streetwear lovers, art collectors, and fans of designer toys.
7. Squeezamals Blind Boxes
Squeezamals is perfect for those who want a combination of fun and squishy. These plush blind boxes contain cute, squeezable characters, often with a soft, stress-relieving texture. In 2025, Squeezamals continues to captivate collectors, especially those who prefer plush collectibles over vinyl figures.
Why They're Great: Soft and squishy, appealing to both kids and adults, and a wide range of adorable animals.
Best For: Plush toy collectors, fans of sensory toys, and kids.
8. Mini Brands! Blind Boxes
Mini Brands! offers a unique twist on blind boxes by giving collectors mini versions of popular real-life brands and products. From snacks to toys to household items, each blind box reveals tiny, highly detailed replicas of items that are familiar and fun to collect. In 2025, Mini Brands! continues to innovate with new series that include exclusive items and miniatures from trending brands.
Why They're Great: Highly detailed miniature products, includes rare and exclusive items, and fun to display.
Best For: Fans of miniatures, collectors who love novelty items, and those who appreciate hyper-realistic designs.
9. Superplastic Blind Boxes
Superplastic is another standout in the designer toy market, offering blind boxes with vinyl figures that combine pop art, street art, and quirky character designs. Superplastic’s figures have become highly sought after for their unique style and quality craftsmanship, and their 2025 releases promise more exciting collaborations and designs.
Why They're Great: Unique art-driven designs, collaborations with top artists, and limited-edition releases.
Best For: Art collectors, urban culture enthusiasts, and fans of exclusive, one-of-a-kind toys.
10. L.O.L. Surprise! Blind Boxes
L.O.L. Surprise! has taken the toy world by storm, particularly for younger collectors. These blind boxes contain small dolls and their accessories, and each box includes surprises that are revealed as you unbox. In 2025, L.O.L. Surprise! continues to release new series, including themed sets and surprise variations.
Why They're Great: Fun unboxing experience, collectible dolls with accessories, and a vibrant community of fans.
Best For: Kids, parents looking for fun toys, and collectors of cute figures.
Why Blind Boxes Are So Popular
Blind boxes have gained massive popularity due to their element of surprise, collectible nature, and the thrill of unboxing. They also offer an accessible way for people to collect characters, whether they are fans of pop culture, street art, or anime. In 2025, the continued innovation in the design and packaging of blind boxes keeps fans coming back for more, and with so many new series and collaborations, there's no shortage of options to choose from.
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