More than half of 2022 has passed, but the Spring Festival surrounded by elements of the Year of the Tiger is still fresh in my memory. So which rabbit can break through the encirclement in the Year of the Rabbit? Today, we have sorted out some Rabbit IPs for you to help you plan early for next year’s IP co-branding plan!
*01 Miffy Rabbit
Miffy, born in 1955, has an “x”-shaped mouth and is a smart and cute little rabbit. It was created by the Dutch painter Dick Bruner. He has a restrained personality, likes fantasy, school and play, and is very friendly to friends.
According to the original warehouse data, Miffy Rabbit’s derivatives have sold as much as 52.2991 million yuan on several major domestic e-commerce platforms in the past month, and there are 63 types of products on sale, including maternal and child products, office stationery, leather bags, Clothing, shoes, furniture, etc.
*02 Raving Rabbids
Why is this rabbit crazy? First of all, the appearance is a bit “crazy”, with protruding round eyes and a wide open mouth. She is cute and cheap, and appears as a villain who invades the earth. The goal is to destroy human beings and occupy the earth.
As of now, Raving Rabbit only has 14 categories of products on sale in China, and there are many categories that can be developed and developed, and the commercial market has great potential.
*03 Peter Rabbit
Peter Rabbit first appeared in the world classic children’s literature “The Story of Peter Rabbit” published in 1902, created by British female writer and illustrator Beatrix Potter.
In 2012, Peter Rabbit was developed into a three-dimensional animation series; in 2015, Peter Rabbit animation landed in China for the first time; in 2018, the animation film of the same name was released, with a global box office of 350 million US dollars, of which China became the second largest international market for the film. market.
According to original warehouse data, the playback volume of Peter Rabbit animation on Tencent Video is as high as 10.334 billion, and the playback volume of related videos on station B is also 35.4182 million. Therefore, the popularity of Peter Rabbit in China should not be underestimated.
*04 Bugs Bunny
Bugs Bunny is the protagonist of the façade of the cartoon “Bugs Bunny”, also translated as Bunny Bunny, Bunny Bunny, etc. Its shape design is exaggerated, and its exposed front teeth are particularly eye-catching. It is lively, cheerful, flexible and quick-witted, but sometimes it is troublesome, which makes people dumbfounded.
According to the original warehouse data, there are currently 44 categories of Bugs Bunny on sale, and the sales of its IP derivatives on several major domestic e-commerce platforms in the past month have also reached 6.3181 million yuan.
The Year of the Rabbit is less than two months away. If you want to win the top spot like so many popular products of Tiger Element this year, you have to plan in advance, and act quickly.
Post time: Nov-23-2022
