Foreword: Recently, KFC released four Halloween-themed toys in conjunction with Sponge Bob Square Pants, a classic IP, to perform Halloween-style interpretation of the four classic characters.
The toy marketing of fast food chain brands can often become a hot topic in the whole society. On the eve of June 1 this year, KFC and Pokemon launched children's meals on June 1, which once made Keda Duck the hottest duck on the Internet!
Recently, KFC released four Halloween-themed toys in conjunction with Sponge-Bob Square Pants, a classic IP, to perform Halloween-style interpretation of the four classic characters.
Sponge bob Square pants: Super Fast Face Change/Squid ward: The Magic of Two parts/Mr. Krabs: Pumpkin Change/Fat Star: Thrilling escape
As a classic cartoon, SpongeBob SquarePants also has a lot of fans in China. As soon as the toy was released, many strange sand sculptures were created on social media platforms
The toys that come with meals, originally a marketing tactic aimed at children, are not KFC's first. In June 1976, McDonald's restaurant launched the "Happy Land" meal for the first time in the United States. The biggest selling point was that it included toys and appeared in a series. Today, McDonald's operates more than 40,000 stores in 119 countries and regions around the world, and the annual sales number of toys reaches 1.5 billion, which is called the "world's largest toy manufacturer" by media.
McDonald's has co-signed with Star Wars, Lego, Marvel, Barbie, Disney and other well-known IP. Foreign McDonald's diehard fans collected the 70's to 2020 packaging box, spread on the ground is a popular IP chronicle.
As a lifelong rival of McDonald's, KFC came later and created many classic toys. After the millennium, KFC's toy policy is closer to "who is hot and who plays with".
Since 2004, KFC has been working with future long-term partner Doraemon to release themed toys. In 2016 and 2018, KFC once again cooperated with Doraemon by inviting children to shoot short films quoting classic songs from Doraemon's animation. In 2017, taking advantage of the popularity of the release of Transformers 5, KFC co-branded Transformers on Children's Day this year.
In 2019 and 2021, KFC chose to co-name the Minions and launched the Minions music box, motorcycle, canteen and other toy sets. The Minions Atmosphere group music box played while the three minions in the boat swayed to the music. The magic design of music and simple movements has been on the rise since 2011.
The world's most profitable IP, Pokemon, has been given new ways from time to time, such as the voice-activated night light version of Pokemon; There's also the whimsical idea of incorporating Pokemon's evolutionary properties into the toy, with Pikachu turning into a thunder dome and a mosquito repellent tadpole turning into a mosquito repellent frog.
This year, with magic full music and twist, can reach duck fire all over the network, a "duck" difficult to find. For a while, the Koda duck became a social currency for young people.
Post time: Oct-31-2022
