According to the Hong Kong Trade Development Council, the EXHIBITION will continue to be held in the “EXHIBITION+” (Exhibition +) fusion exhibition mode. In addition to the offline exhibition, the organizers also created a “business-to-ease” intelligent matching platform from January 1-18 to provide a more convenient and efficient negotiation platform for global businesses.
Asian exhibitors have a strong lineup
For the Hong Kong toy industry, the position of the Asian market is also crucial. According to the organizers, if combined with re-exports, Hong Kong will be the eighth largest toy exporter in the world in 2022. Asean has become the main export market for Hong Kong’s toy industry, accounting for 17.8% of Hong Kong’s toy exports in 2022, up from 8.4% in 2021.
At the same time, the “World of Toys” exhibition group, dominated by European exhibitors, will also return once again
The new exhibition area follows the trend
Keeping up with The Times and keeping up with the trend is one of the features of the Hong Kong Toy Fair. The exhibition organizers will timely add new exhibition areas according to the trend of the global toy market, so as to facilitate the global buyers to choose their favorite goods. In 2024, the exhibition will retain the original characteristics of the exhibition area, while adding a “collection of toys” and “green toys” exclusive area.
In recent years, toy collection has become an important part of the toy industry, and more and more adults and even elderly people have the need to buy and collect toys at the consumer end. For this reason, Hong Kong Toy Fair 2024 will for the first time set up a new “Collectible Toys” exhibition area within the special exhibition area “Big Children’s World”, which will include a variety of outstanding collectible toy brands and products.
To promote Hong Kong’s innovative industries and branded toys, the Hong Kong Branded Toy Association (HKBTA) will set up a dedicated exhibition area at the Hong Kong Toy Fair for the first time. One of them, Threezero (HK) Ltd, is a company specializing in the design and development of high-end collectible toys, and its design and development team are based in Hong Kong.
The heat of environmental protection wind is getting higher and higher in the world, and many toy companies will also be environmental protection and green as one of the product research and development directions. Hong Kong Toy Fair 2024 will focus on sustainability with a new “Green Toys” section to showcase exhibitors and their products committed to environmental innovation
In addition to the new exhibition area, the original special exhibition area of Hong Kong Toy Fair will also be unveiled at the exhibition. The “Smart Toys” section will feature a variety of toys and games incorporating innovative technologies, such as entertainment products equipped with application control, virtual reality (VR), augmented reality (AR) and mixed reality (MR) technologies.
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Contemporaneous activity reveals trends
The exhibition is a platform for manufacturers to negotiate and cooperate, and the corresponding activities are an important way for toy colleagues to obtain industry development information and broaden their horizons. During the exhibition in 2024, the organizers will host the first Asia Toy Forum, where guests will share the market outlook, emerging trends and unique market opportunities of the Asian toy industry, such as child research experts analyzing the toy preferences of children and children, and providing strategies for expanding the brand; Introduce the whole production process, including concept, design, certification, and how to achieve the Sustainable Development Goals; Discuss hot topics such as “physical digital” toys and artificial intelligence, as well as the future of the toy industry and potential business opportunities from these trends.
At the same time as the Hong Kong Toy Fair, there is also the Hong Kong Baby Products Fair and the Hong Kong Stationery and School Supplies Fair, which makes the exhibits during the exhibition more rich, including baby strollers, baby bedding, skin care and bath products, baby fashion and maternity products and other diversified maternal and child products; Creative craft supplies, gift stationery, children’s stationery, office and school supplies and other latest stationery and school supplies. The three exhibitions will be held at the same time, which will provide one-stop purchasing opportunities for buyers and create more cross-industry business opportunities
Post time: Dec-28-2023
