On January 11, the four-day 50th Hong Kong Toy Fair came to an end at the Hong Kong Convention and Exhibition Centre. As the world's first professional toy fair this year, this year's Hong Kong Toy Fair highlights market trends, such as the increase in customers in emerging markets, indicating that these markets attach greater importance to toys, and have development potential and opportunities; Environmental protection, IP toys is a global product trend, plastic toy figure is must to expand larger, children's consumption power is also certified in various countries, the industry must pay attention to these trends and consumer groups, and layout in advance. The third is to integrate online and offline to accelerate digital transformation. Accelerate online and offline integration and digitalization. Enterprises can digitally complete the participation process from exhibition application, booth arrangement, exhibit organization to on-site exhibition preparation.
It is understood that this year's exhibition organizers organized nearly 200 buyer groups, as well as importers, department stores, specialty stores, retail chains, procurement offices and e-commerce platforms and other different channels of customers to visit and purchase. From the general feedback of exhibitors, the number of buyers in Russia, Japan, South Korea, Southeast Asia, the Middle East and other countries and regions is larger.
The combination of IP and toys is getting closer and closer, which is very obvious at this year's exhibition. From children's animation to classic animation, from games to avatars, from movies to celebrities and other IP derivatives are numerous. Toy figure collection is most significant production line which can attract the fans more eyes for collection.
For the first time, the exhibition has a "Green Toy zone", which includes a variety of environmentally friendly toys. Overall, the "green toy" is a significant feature of the application of degradable, recyclable, recyclable raw materials, such as bagasse, wheat straw, bamboo, wood, etc., are more common environmental protection materials. Not only the product, the manufacturer will also carry out environmental certification on the packaging.
Children's World is a special exhibition area of the Hong Kong Toy Fair, which brings together a variety of toys suitable for adults to play. This year, the exhibition area added a "collection of toys" section, displaying products including assembled models, statues, alloy models, hand and other products.
Weijun Toy is specialized in manufacturing plastic toys(flocked)&gifts with competitive price and high quality. We have a large design team and release new designs every month. ODM&OEM are warmly welcomed. There are 2 owned factories located in Dongguan & Sichuan, the products have been sold to more than 150 countries and regions around the world, which bring the kids more happy and joy.
Post time: Jan-23-2024
