As one of the key activities of the 2023 Shanghai Embrace into the first season, CLE’s first Creative Quality Life Festival and the fourth Exhibition of the China Play Association with the theme of “sharing cross-border resources, leading the innovation trend” brought together 2,503 exhibitors from more than 30 countries and regions around the world and 20 major domestic toy and baby products main producing areas . With 5,212 brands and 2,240 global legitimate IP exhibitors, covering the Shanghai New International Expo Center and three new outdoor pavilions, the exhibition scale of 230,000 square meters, another record high, the bustling audience inside and outside the pavilion vividly shows the strong development resilience of the industry, and releases stronger trade vitality and consumption momentum in the new development opportunities.
On the first day of the launch, the crowd surged and the business gathered in an unprecedented ceremony
Buyers, traders and visitors from all over the world come to the scene with full enthusiasm to see trends, find resources, select new products, expand channels and talk about cooperation. Everyone is looking forward to using the international and professional platform of China Play Association Four Exhibitions to link global resources and further open the market.
Category complete brand gathering trend new products one stop debut
The four exhibitions of the China Play Association have distinct characteristics, perfect industrial chain, complete categories, mutual leverage, resource sharing, 5,212 brands, 2,240 global legitimate IP centralized debut, wonderful dizzying.
Internationally renowned brands and international exhibition groups appeared. Examples include LEGO, BANDAI, TAKARA TOMY, and Spin Master, Mobile World Playmobil, ZURU, and other toys, fashion play, baby products head brand exclusive exhibition, Bring diverse experiences and promote international interaction
Culture can lead the multi-dimensional force of cross-border integration of consumption
All categories of well-known IP exclusive exhibition. Bring together cartoon animation, art and culture (including museums), film and television variety, video games, portrait image, online literature, books and music, fashion, corporate brands, sports, college celebrities 11 categories of IP, help the audience to understand the industry trend, accurate docking of the desired IP
Multi-party linkage marketing docking to create shared communication value
Visiting groups from various channels across the country gathered at the scene
Post time: Oct-30-2023
