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BEHIND-THE-SCENES: 2nd Factory of Plastic Figures in the Time of COVID-19

by Apple Wong, Export Sales [email protected] ▏12 Aug 2022

Weijun Toys built its 2nd factory of plastic figures in 2020 providing the toy world with factory direct figures, when the COVID-19 outbreak dominated the world. A plantation of 107,639 ft², at that! Who the hell in his right mind would make such a crazy decision? Well, with all due respect, the CEO of Weijun Toys, Mr. Deng Laixiang is indeed a bit of a nutter. Shh...

NEW FACTORY IN THE TIME OF COVID-19

The WHO declared COVID-19 a global health emergency on 30 January 2020. With insanely blind faith, Mr. Deng gave orders to start the construction of Sichuan Weijun Toys, our 2nd plastic figure factory, in the same month. Cuckoo~

In October 2021, the 2nd plastic figure factory of Weijun Toys, Sichuan Weijun Toys went into operation officially. With its state-of-art production equipment, an annual production capacity of 80~120 million sets of factory direct figures is easily achieved.

the CEO of Weijun Toys, Mr. Deng Laixiang receiving clients

AN SEEMLY IMPULSIVE PLAN

This seemly impulsively planned adventure of building a 2nd plastic figure factory in central China was in fact a plan of many years. Mr. Deng has long realized that the coastal regions of China are gradually losing their advantages as the manufacturing hub. With lower labour and land costs, China’s central regions are the future of plastic figure manufacturing.

A THIN LINE BETWEEN GENIUS & INSANITY

Global toy sales reached $ 104.2 billion in 2021, posting an 8.5 percent growth over 2020, according to NPD's 2021 Global Toy Market Report. As a mid-sized plastic figure manufacturer of 20 years, Weijun Toys went along with the tide and earned our respectable share.

Looking back, we marvel time and again at Mr. Deng’s determination and resiliency in the face of challenges. God knows how many of our peers at Dongguan had gone bankrupt post-COVID-19. Yet, Weijun Toys stands and shines a little brighter.


Post time: Aug-25-2022